The Merchandising line of the Università Mediterranea
The online store for purchasing the products on display At the Atelier of the Mediterranean University of Reggio Calabria, the first line of personalized merchandising with the University logo was officially presented .
A project of design and belonging
The Merchandising of the Mediterranean University of Reggio Calabria is more than a simple collection of products: it is a project designed to inspire, guide and motivate students in their university journey. The chosen motto, "LIVE WORK PLAY", recalls life within the University, a place where people study, work and have fun together, building an authentic university community.
Rector Giuseppe Zimbalatti underlined the importance of this initiative, declaring: “ With today’s presentation, we bridge a gap with the tradition of the most famous and important international universities, which have been offering logo clothing and many other merchandising items for decades. This is a project born to strengthen the sense of belonging to the University of Reggio Calabria and the territory in which it operates. A symbol that makes the bond with our academic community, our city and its history even stronger. It is very significant that a relatively young University like ours is represented by a lion’s head, a symbol of the coinage of the Greek city Reghion. Millennia of history and culture. Through this line of products, branded with the University logo, we want to offer a distinctive and coordinated sign that accompanies the daily life of students and teachers of the University of Reggio Calabria as well as citizens of the world ”.
“ The Mediterranean University – continues the Rector – is grateful to an important local company, a project partner, The Chilipepper of Reggio Calabria, not only for its commitment and investment, but also for its ability to confer style, quality and functionality to the products created" .
The products of the collection
The first line of merchandising includes a selection of products including:
- Clothing: sweatshirts, pants, T-shirts, polos, hats (baseball and bucket).
- Accessories: mugs, water bottles, tote bags.
- Materials for work and study: notebooks, pens, pencils with eraser, pencil tube and an exclusive cork notebook.
Great attention was given to the quality of the materials and the design lines, selected among the best high-end proposals. The choice of colors also favored the most representative shades of the University, highlighting the official logo.
Where to buy
Online store
The products of the Mediterranean University of Reggio Calabria collection are available at the following points of sale:
- The Chilipepper – Via Veneto 69, Reggio Calabria
- The Chilipepper Bassa Store – Via Treviso Bassa 10, Reggio Calabria